List Engagement: What to Email

email-marketing

List Engagement: What to Mail

Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services but those of your JV and affiliate partners as well. That said, here’s the number one thing your readers are looking for: solutions to their problem. It’s ultimately why they’ve joined your list in the first place. Your opt-in incentive solved a problem they were having and now they’re counting on you to continue to provide the solutions they need. These solutions can take many different forms, including:

Straight Information

This is similar to a blog post or article. It answers a question (much like this blog does) your readers have and gives them the info they need to move to the next step. Maybe you’ve discovered an easier way to track conversions on Facebook ads, or gathered some interesting stats on content marketing for coaches, or learned a new method for promoting Kindle books. Share with your readers. Don’t ask for anything in return; just send them the info they need. By offering information only emails, you’ll show your list members that you’re not just another marketer trying to sell them something. Instead, you’ll be seen as a valuable source of information (and your open rates will improve, too).

Offers

Of course, that doesn’t mean you can’t ever sell anything to your list. You’d be shooting yourself in the foot if you did that. Not to mention you’d go broke pretty quickly! In fact, since your readers have trusted you to provide them with the very best information available in your niche, it’s important that you DO create and send them offers. They need your:

  • Coaching programs
  • Self-study training
  • eBooks and guides
  • Private coaching and mentoring

So be sure to include these offers in your mailings from time to time.

Tools and Training from Others

As we’ve already said, your audience is depending on you to find and share the best information in your niche. Sometimes, that will take the form of an affiliate offer for a new tool, specialized training, free webinar, or other offers. If you’re new to list building, it might be helpful for you to remember that these offers are meant to help your audience, not sell to them. Even though you might earn a small commission, it’s likely not your primary goal. When you approach your email from the standpoint of being helpful rather than being a salesperson, it’s much easier to get past that “what should I mail” question. Do you struggle with what to email your list? Let me know below in the comments.

————

Are You Ready?

Are you tired of the frustration and overwhelm? Are you ready to replace your harried schedule with something more organized and less stressful? If so, I can help! I help people just like you reclaim their sanity and restore order in their business. Schedule a free, thirty-minute consultation discovery call today and:

  • Learn to streamline your business platforms
  • Be free to focus on what you do best
  • Increase leads, sales, and profits

Schedule Your FREE 30-Minute Discovery Call!

————–

Jeanette Ortega, the founder and CEO of Ultimate Virtual Solutions, helps business owners tame the chaos of running a business in today’s world. Jeanette has more than 20 years of experience providing coaches, authors, speakers, entrepreneurs, and digital marketers with the technical support needed to run a sustainable and successful online business. She has a special passion for helping women succeed in business. Her strategic expertise in the Simplero platform, plus a B.A. in Applied Management and extensive virtual assistant experience, means Jeanette can help lead your business to success. 

Learn more at UltimateVirtualSolution.com and connect with Jeanette on Facebook, LinkedIn, and Instagram.

2 comments

john hackleman

how often should I just give free content and advice, and how often should I actually leave a link for an offer, and how often should I actually do I Sales video?
Read more
Read less
UVAJeanette

Hey John! Great to hear from you! In my experience, it takes a bit of experimentation to find the right combination. It will depend on your target market. What works for one target market may not work for another. If your target video prefers to watch a video then video sales pages and video blogs will work best. On the other hand, if they prefer to read, then video sales pages may not appeal to them. From what I can tell, you connect via video with your audience and they are used to seeing you on video, so in theory, a video should work for you. If you are not sure, ASK your audience! They will tell you what they prefer. I hope this helps!
Read more
Read less