Do You Know Your Audience?
One of my goals for 2019 is to become more visible. For the last (nearly) 11 years that I have been in business, I have been behind the scenes working for many entrepreneurs, coaches, trainers, speakers and service providers.
This is the year I want to reach even more people!
So far in February, I have spoken at two events. One event was for a Virtual Summit and the other was an in-person training. At both events, I spoke about my current love, email marketing. Talk about getting out of my comfort zone! The last time I spoke in front of a crowd of people, I was 17 at an event called Senior Night, the night before I graduated high school. That feels like a lifetime ago.
Anyway, I was able to watch a recording of my live presentation and take notes on my presentation so I can become better. I will be presenting a longer training in May in front of a wonderful group of fellow Virtual Assistants, so it was great practice for me.
Then came the Virtual Summit that I was on. (I invited you all, so I hope you were able to tune in!) I was able to watch the replay of my talk and I had a blast watching myself and taking notes. I was literally laughing out loud watching my eyes wander around, talking with my hands, my facial expressions, choking on my words and rocking my body back and forth. Although I was laughing at myself, I realized, THIS IS ME, and it is time to show the world who I am, instead of hiding behind my computer.
I also showed people just how passionate I am about email and content marketing. Yay Me! :)
Today I want to talk to you about content marketing, because, if you are not doing content marketing, it is time for you to move it up on your priority list.
When getting started with content marketing, the first thing to do is identify your target market. You need to know your audience well in order to produce the content they want to see.
It’s important to know the demographics of your audience. This includes age range, gender, economic status, region, and so on.
It’s even more important to understand how your audience thinks and behaves. You need to know their values, their tastes, how they feel about money, how they shop, and what makes them tick.
A good place to start is your current customers or audience. What common characteristics do they have?
If you have a social media following, you can also check out your followers’ profiles and look for patterns.
What if you don’t already have an audience?
Here are some other ways to gather information:
- Look at the customers of a competitor who offers similar products or services as you do.
- Who would benefit most from your product or service? Whose needs does it fulfill?
- What’s unique about your offering? Who would its unique qualities appeal to?
Use the data you discover to create a profile for your ideal customer persona. Give them a name and treat them as a specific individual.
Of course, your audience consists of various types of people. But to be successful with content marketing, you need to be laser-focused on the person who needs the information you offer the most. If you’d like to learn more about creating content without reinventing the wheel, click here.