7 Tips to Build an Email List that Brings Results
An Email List that Brings Results doesn't just happen.
Your email list can launch your business and help you achieve your biggest dreams. It’s the key to a long-lasting and successful business.
However, some people struggle to build their list. Others struggle to make money from their list.
Here are seven tips to build an email list that brings results.
Make them an offer they can’t refuse.
The best way to motivate someone to sign up for your email list is to make them an offer they can’t refuse. We’re talking about a super valuable giveaway. For many online marketers, information products are a good motivating giveaway.
Ebooks, reports, checklists, online courses, and even videos or audios are good list-building tools. They provide the subscriber with instant gratification. And when the freebie is a top-quality item, they’re sure to remain an avid subscriber. This means subsequent emails sent to them will be opened, read, and acted upon.
Make sure your offer is strongly related to your niche.
Some people make the mistake of offering freebies that don’t strongly correlate to their niche business or goal. For example, a fitness trainer may offer a free report on how to eat to burn the most fat. However, their website is otherwise devoted to fitness training exercises.
People interested in fat burning are going to download the report but they may not necessarily be interested in fitness training or exercises. You want to draw the subscribers who will be interested in also buying your products and returning to your website.
Connect and network.
One of the best ways to build an opt-in list is to network. Get out, shake hands literally. Pass out business cards. Participate on social networking feeds and include a website link on your profile and in some posts. Participate in blogs and industry forums. The more places you visit and the more people you meet, the more traffic you’ll drive to your website opt-in form.
Build partnerships to build your list.
Partnerships with relevant businesses can be a powerful way to grow an effective email list. For example, an information website about getting the most out of Facebook and a website that sells customized Facebook pages might benefit from cross-promoting one another’s list.
Utilize article marketing.
Article marketing accomplishes a number of business-building tasks. It can also be used to drive strategic traffic to an opt-in page or squeeze page. However, when using article marketing be sure to:
a. Write a top-notch article that makes people want to read more.
b. Offer a compelling and relevant giveaway to motivate an opt-in
c. Link to your squeeze page from your article and/or author’s resource box.
Employ strategic ads.
Finally, consider creating highly specific and targeted PPC (Pay Per Click) or Facebook campaigns to drive traffic to your opt-in page. Advertise the gift. Test and track your ads for success.
Review your opt-in form placement.
Make sure your opt-in form is placed in a prominent position on your website. Consider testing and tracking various locations to see which location works best. And make sure to follow up with your subscribers. There’s no point in building a great opt-in list if you’re not going to use it!
Are You Ready?
Are you tired of the frustration and overwhelm? Are you ready to replace your harried schedule with something more organized and less stressful? If so, I can help! I help people just like you reclaim their sanity and restore order in their business. Schedule a free, thirty-minute consultation discovery call today and:
- Learn to streamline your business platforms
- Be free to focus on what you do best
- Increase leads, sales, and profits
Jeanette Ortega, the founder and CEO of Ultimate Virtual Solutions, helps business owners tame the chaos of running a business in today’s world. Jeanette has more than 20 years of experience providing coaches, authors, speakers, entrepreneurs, and digital marketers with the technical support needed to run a sustainable and successful online business. She has a special passion for helping women succeed in business. Her strategic expertise in the Simplero platform, plus a B.A. in Applied Management and extensive virtual assistant experience, means Jeanette can help lead your business to success.