Using Newsletters to Build Your List
Using Newsletters to Build your List is Fast and Effective
People want good information. If the seekers are looking for something in your niche, you want them to find you. One way to gain new leads is through newsletters.
Wouldn’t it be great to get the information you need to be delivered right to your inbox? You can, or at least your readers can if you create a newsletter.
Your website contains content that will help draw your target market to you. You use keywords (that you’ve carefully researched), catchy headlines, and other tricks to provide interesting tidbits for your readers. Do you have some awesome marketing or technology tips for your target market? Save those for the newsletter.
Benefits of a Newsletter
What makes a newsletter so special? It gives the reader more detailed information than they can find on your website. You can upsell it as being exclusively for subscribers. That alone can get your readers to opt-in for it and also tell their friends.
What are the components of a newsletter? It varies, but the more features you add, the more attractive it will be. Here are a few ideas:
• Contest entries
• Preview new products before the general public
• Discount coupons
• Letters from you
• Tips and articles
• New product info
Newsletters are usually delivered at the same time each week or month. You can set your newsletters up to be delivered through your autoresponder service so your subscribers get them on time.
Newsletter Format Options
Newsletters can be created in a couple of different ways. Some people have their entire email be their newsletter. It is a one-page piece that includes links to areas on your website where they can find more information. If it is a contest entry, a link will bring them to the landing page where they can enter and read up on the contest particulars. That page can also link to other offers they may be interested in.
Others post emails that tell you the newest newsletter is available. Subscribers click a link that takes them to a “subscriber-only” area of your website. Here they can read and download the newest newsletter. Also, let them know that they can access your archive of newsletters that were created before they found your site. Creating timeless content makes these past pieces valuable months or years later.
Want to build your list? Offer newsletters to readers if they subscribe. By including some of the information above, readers can stay connected in such a way that eventually leads to recurrent sales.
Are You Ready?
Are you tired of the frustration and overwhelm? Are you ready to replace your harried schedule with something more organized and less stressful? If so, I can help! I help people just like you reclaim their sanity and restore order in their business. Schedule a free, thirty-minute consultation discovery call today and:
- Learn to streamline your business platforms
- Be free to focus on what you do best
- Increase leads, sales, and profits
Jeanette Ortega, the founder and CEO of Ultimate Virtual Solutions, helps business owners tame the chaos of running a business in today’s world. Jeanette has more than 20 years of experience providing coaches, authors, speakers, entrepreneurs, and digital marketers with the technical support needed to run a sustainable and successful online business. She has a special passion for helping women succeed in business. Her strategic expertise in the Simplero platform, plus a B.A. in Applied Management and extensive virtual assistant experience, means Jeanette can help lead your business to success.