Content Marketing

For coaches in nearly any field, product creation is the best way to: 

• Reach a wider audience 
• Grow your brand 
• Earn more profits 

So why aren’t more coaches adopting the product creation strategy? Like you, they’re stuck in the process, unsure of the steps to take to create a great product.  

Step 1: Identify a Need 

As a coach, you have great insight into the wants and needs of your ideal client. You chat with her on Facebook, answer her email questions, respond to the comments she l…

How many partially completed products, books, and group coaching programs do you have sitting around on your computer?  

If you’re like most entrepreneurs, the answer is a resounding “far too many!” 

And frankly, the reason you have all of those incomplete books and programs isn’t because you don’t know your subject, or because you’re a poor writer, or even because you don’t have time.  

The real reason is because you’re overthinking the whole process.  

You’re buying into the belief that yo…

Hey everyone, I wanted to take some time today to share with you my exciting news, in case you haven’t seen my recent email or social media posts.  

As I let you all know a couple of months ago, there are going to be new changes in Ultimate Virtual Assistants and I'm here today to share all the good news with you.  

I would like to announce that we have a new company name, Ultimate Virtual Solutions. Our new website is www.UltimateVirtualSolution.com no “s” at the end of solution. I recommen…

Email Open Rates

I don’t know about you, but there is one metric most entrepreneurs consistently watch. We track them and consistently try to improve them. What is this metric, I am speaking about? It is our email open rates. And if you aren’t tracking them, the time to start is right now!

It is for good reason that we are tracking this important metric.  If your subscribers aren’t opening your email, then they can’t read about what you offer.  Your subject lines can make or break your ema…

If there is one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features vs benefits and how it gives you better sales copy.

Features

We want to share all the great things about our new training or coaching program that we are launching, so we say things like:

• 6-week self-study course
• Includes workbooks and live training
• Members’ only discounts

The hope is that we will entice them to read further. And while these are all goo…

Let’s face it, we’ve all seen those old-style sales pages. You know those ones filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. In addition to the blaring old-school ads, there is also a Soft Sell, you know where people click your offers and you didn’t even ask! That is my kind of sale, what about you?

In …

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and email sequences?

You’re not alone in that thinking, however, in reality, copywriting is more than just sales messages. Because in fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, whether a service or a product, that is by definition copywri…

Just as you suspected, social media is a perfect place to engage with your audience. But in order for it to be effective, you need to be posting content on a regular basis.

Here are some ideas for producing a steady stream of social media content:

1. Update your audience on anything new that’s happening with your business, products, or content.
2. Post a graph or visual that shows some data related to your niche. Social media users love visuals.
3. Take people behind the scenes. Take a pictur…

What if you have quality, helpful content out there, but you’re not getting the response you’re expecting? This could mean you aren’t getting enough traffic. If people can't find your website then they won't know about you.

With a few simple SEO tweaks, you can optimize your content for search engines and get more eyes on it.

Start by choosing good keywords. Use a keyword tool to find words and phrases people are searching for that are relevant to your niche. 

Click here for an article that t…

When you have a great deal of content to create and manage, you might consider outsourcing. Believe it or not, there are people out there, like ME, that enjoy getting your content out into the world.

One good reason to outsource is that as your business grows, so do your content needs. Or, you may choose to hire someone because you don’t enjoy writing or feel you aren’t good at it. Or, you could be a good writer but have no time or interest in using all the different mediums to get your con…

Content marketing can be hard work, but there are tools to make it easier and help automate sharing your content on social media. Here are some of my favorite tools for sharing your amazing content:

Buffer - https://buffer.com/

Buffer allows you to share content on all social platforms at once, as well as offering features that help you schedule your publishing and monitor its performance.

PostPlanner - https://mbsy.co/pgPFs 

PostPlanner has more features than Buffer. They have a s…

Need ideas for new content? You may have old content lying around that you can breathe new life into. You have more than you think!

Repurposing involves taking old content and altering it in some way so that you have a new, high-value piece that will engage your audience.

There are several ways you can repurpose:

1.Change the format

Take a piece and change its format. Turn articles into videos, audio into text, blog posts into tweets, and so on.

2. Expand

Take a point from one piece …