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We are all in sales.

Would it come as a surprise to you if I said we’re all salespeople? It’s true.  

• Every time you have a prospective client on a discovery call, you’re making a sales pitch.
• Every time you send an email or write a blog post with an offer, you’re making a sales pitch.
• Every time you write an opt-in page, you’re making a sales pitch.  

And you’re probably pretty good at it, too, or you wouldn’t be where you are today, would you? So why do we continue to think we’re so…

Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes

Your readers have short attention spans. I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, scanning titles and subheads, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing. The same is true for your readers, and if you want to capture their attention long enough to entice them to opt-in to you…

What is the First Step in Email List Building?

Here’s the question that’s on everyone’s mind when they start thinking about mailing lists:

“Which email marketing platform should I use?”

You’ve probably wondered yourself, and maybe even spent a few hours (or days, or weeks) researching your options.

Stop!

This is not the question you should be asking (yet). And it’s exactly why so many entrepreneurs get stuck in the planning stage of list building.

Questions to Ask When You Begin Building…

You CAN Help More People

Coaching is an awesome career. You get to spend your time helping people achieve their goals in a very real way. It’s exhilarating and oh-so-rewarding! 

But at some point, you begin to ask yourself, “How can I reach even more people? How can I help more people reach their goals?” 

The answer? Create and sell self-study programs.  

Think about it. There just aren’t enough hours in the day for you to coach everyone who needs you. Not only that, but not everyone who nee…

It’s not enough to dream of success. It’s not even enough to set goals.

The only way to truly achieve your dreams and build the business you’re meant to build is to sit down and just do it.

And that’s where many of us…well, fail is a strong word. But it’s the doing that trips us up more times than not.

We overbook our calendars until today’s to-dos become next week’s past dues.

We procrastinate on the things that are important while attending to things that are merely “nice to do.” And som…

We are more than halfway through 2020 already! As we move through September, I think to myself, "Where has 2020 gone?", then I remember, it has been spent at home in quarantine in the most insane year ever. I never thought I would be living (and raising kids) through a pandemic. But what can we do, except try to make the best with the cards we have been dealt with.

Since school for my kids changed and my husband has been working from home, since March, life has been busier than usual. This sc…

Hey everyone, I wanted to take some time today to share with you my exciting news, in case you haven’t seen my recent email or social media posts.  

As I let you all know a couple of months ago, there are going to be new changes in Ultimate Virtual Assistants and I'm here today to share all the good news with you.  

I would like to announce that we have a new company name, Ultimate Virtual Solutions. Our new website is www.UltimateVirtualSolution.com no “s” at the end of solution. I recommen…

Email Open Rates

I don’t know about you, but there is one metric most entrepreneurs consistently watch. We track them and consistently try to improve them. What is this metric, I am speaking about? It is our email open rates. And if you aren’t tracking them, the time to start is right now!

It is for good reason that we are tracking this important metric.  If your subscribers aren’t opening your email, then they can’t read about what you offer.  Your subject lines can make or break your ema…

Who Needs A Plan

As a coach, it can be difficult to watch the lack of progress of so many promising entrepreneurs and coaches. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream. It is sad, because YOU see what they are capable and have great ideas.

You know the people I’m talking about, though, right? They attend conferences, sign up for free webinars, buy paid training, and sometimes even work with a coach or two. And yet week after week…

Imagine you had a coaching client who consistently failed to complete her tasks for the week.

• She couldn’t find the time to get her email opt-in page completed.
• She was too busy to write the next chapter of her book.
• She was working too hard and completely forgot to put together her webinar presentation.

It wouldn’t take long before you sat her down for a serious talk about the future of your coaching relationship—and her business. After all, you can see her potential, you are working …

If there is one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features vs benefits and how it gives you better sales copy.

Features

We want to share all the great things about our new training or coaching program that we are launching, so we say things like:

• 6-week self-study course
• Includes workbooks and live training
• Members’ only discounts

The hope is that we will entice them to read further. And while these are all goo…

Let’s face it, we’ve all seen those old-style sales pages. You know those ones filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. In addition to the blaring old-school ads, there is also a Soft Sell, you know where people click your offers and you didn’t even ask! That is my kind of sale, what about you?

In …