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When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and email sequences?

You’re not alone in that thinking, however, in reality, copywriting is more than just sales messages. Because in fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, whether a service or a product, that is by definition copywri…

Just as you suspected, social media is a perfect place to engage with your audience. But in order for it to be effective, you need to be posting content on a regular basis.

Here are some ideas for producing a steady stream of social media content:

1. Update your audience on anything new that’s happening with your business, products, or content.
2. Post a graph or visual that shows some data related to your niche. Social media users love visuals.
3. Take people behind the scenes. Take a pictur…

What if you have quality, helpful content out there, but you’re not getting the response you’re expecting? This could mean you aren’t getting enough traffic. If people can't find your website then they won't know about you.

With a few simple SEO tweaks, you can optimize your content for search engines and get more eyes on it.

Start by choosing good keywords. Use a keyword tool to find words and phrases people are searching for that are relevant to your niche. 

Click here for an article that t…

When you have a great deal of content to create and manage, you might consider outsourcing. Believe it or not, there are people out there, like ME, that enjoy getting your content out into the world.

One good reason to outsource is that as your business grows, so do your content needs. Or, you may choose to hire someone because you don’t enjoy writing or feel you aren’t good at it. Or, you could be a good writer but have no time or interest in using all the different mediums to get your con…

Content marketing can be hard work, but there are tools to make it easier and help automate sharing your content on social media. Here are some of my favorite tools for sharing your amazing content:

Buffer - https://buffer.com/

Buffer allows you to share content on all social platforms at once, as well as offering features that help you schedule your publishing and monitor its performance.

PostPlanner - https://mbsy.co/pgPFs 

PostPlanner has more features than Buffer. They have a s…

Need ideas for new content? You may have old content lying around that you can breathe new life into. You have more than you think!

Repurposing involves taking old content and altering it in some way so that you have a new, high-value piece that will engage your audience.

There are several ways you can repurpose:

1.Change the format

Take a piece and change its format. Turn articles into videos, audio into text, blog posts into tweets, and so on.

2. Expand

Take a point from one piece …

Once you get into the flow of creating content, you might find yourself running out of inspiration. Here are some ideas to help keep it fresh and beat the boredom.

1.Mix it up

Identify different types of content to create and mix them up on your calendar. For example, publish a blog post on Monday, a video on Wednesday, a visual on social media on Thursday, etc.

Diversify your topics too so that you have the most variety possible.

2. Keep expanding into new areas

Get …

Your competitors can be another great source of ideas for your content. (DO NOT STEAL THEIR MATERIAL)

Subscribe to their blogs and follow them on social media to see what kind of content they share.

5 Ways to Get Ideas From Their Content:

1. Take your own angle. See how your competitor solved your customer’s problem and offer your own unique solution.
2. Take the opposite angle. You can experiment with taking the opposite angle they took and see if this yields any new ideas.
3. Fill in the g…

One great way to get ideas for content is to leapfrog off someone else’s content.

No, this doesn’t mean stealing! It means taking someone else’s content and infusing it with your own ideas. It is okay to write your own take on a subject.

When done well, this is a highly effective shortcut to creating high-value content.

A good example of this method is sharing a news story. Find an article that relates somehow to your niche, or that you can add something to in order to help your follo…

Let's get real for a minute here. For content marketing to work, you need a constant flow of high-quality content, which means you need an endless supply of ideas.

Many content creators, find that the best practice is to keep an ongoing list of ideas by jotting down your ideas in a notebook or on your phone when you get an idea. Then when it’s time to sit down and produce content, you can refer to this list.

By keeping a notebook or your phone handy to write down your ideas when inspirat…

One of my goals for 2019 is to become more visible. For the last (nearly) 11 years that I have been in business, I have been behind the scenes working for many entrepreneurs, coaches, trainers, speakers and service providers.

This is the year I want to reach even more people!

So far in February, I have spoken at two events. One event was for a Virtual Summit and the other was an in-person training. At both events, I spoke about my current love, email marketing. Talk about getting out of …

People today are pressed for time more than ever before. Whether they are opting into your email list by filling out a physical piece of marketing material or going online, they are in a hurry. Do them a favor and make it as easy as possible to join your list and receive your opt-in gift. In most cases a full name (first name works too) and email is all you really need from your subscribers. This minimalist email list-building strategy continues to outperform multiple information requirements ti…