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Turn Your New Leads Into PAYING Customers

Ask any successful business owner and she’ll tell you, the faster you can move a potential client from the “prospect” side of the ledger to the “buyer” side, the higher your profit margins will be. That’s why millions of dollars have been spent studying marketing strategies, client onboarding methods, follow-up contact, and more. As an online entrepreneur, you have the same powerful tools at your disposal that much larger companies enjoy, but if you’re not taking the best advantage of them, you’…

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Improve Your Conversions: Split-Testing Simplified

You hear this over and over again, "the money is in the list," but how do you know if your emails are any good? In all honesty, email marketing is truly a numbers game. The higher your conversion rates, the larger your list will be. The larger your list, the more sales you will make. But there’s more to improving conversions and growing your list than just creating better offers and attracting more traffic to your free opt-in. Each piece of your email list building and marketing effort has a job…

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How to Choose an Email Marketing Platform

Aside from time and location freedom, the biggest benefit of starting an online business is the lack of start-up capital required. You don’t have to buy inventory to stock a store. You don’t have to spend a lot on equipment. And you don’t have to shell out cash for employees and insurance and all those other costs associated with offline businesses. But that low-cost mentality can cause you to lose sight of the bigger picture, too. While it is possible to start a business without spending any mo…

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Content-Marketing

4 Distinct Ways to Get Content to Your Audience

Is your content finding its way to your whole audience?

Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting. Scientists and psychologists have studied the ways people learn for dozens of years and they have documented seven different types of learning: visual, auditory, reading/writing, logical, social, solitary, and physical. Everyone’s brains work differently and some people will identify strongly wit…

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3 Ways to Avoid Plagiarizing When Repurposing Content

3 Ways to Avoid Plagiarizing When Repurposing Content

According to Dictionary.com, the definition of plagiarism is “an act or instance of using or closely imitating the language and thoughts of another author without authorization and the representation of that author's work as one's own, as by not crediting the original author.” In other words, if you take someone’s report, blog post, or infographic and pass it off as your own without making any changes, that is plagiarizing.  Likewise, copyin…

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Private Label Rights content (PLR) is NOT Plagiarizing

Let’s demystify a myth right here right now: using Private Label Rights content (or PLR) is NOT plagiarizing!

Here’s why: Plagiarizing is when you copy and paste someone else’s printed words into your own document and claim that it’s your own work. Whether it’s one sentence, one quote, or an entire document, if it’s taken directly from another person’s work, without any quotation marks or citations, it’s plagiarizing. To me, hiring a ghostwriter to write content or a book for you and put your …

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3 Ways to Create Compelling, Shareable Content While Barely Touching Your Keyboard

Lots of people cringe at the thought of having to blog. “I am not a writer,” they say. Does this sound like you? You’re not alone. I used to feel this way too. I used to have trouble getting started writing, but once I started everything would flow. As a matter of fact, if you ask most any online business owner what their most dreaded task is, blogging will likely rank right up there with bookkeeping and cold calling. Most people simply do not like to write and will find any excuse not to do it.…

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Do You Hate Planning? (Learn to Love What It Does For Your Business!)

Are you a naturally organized person? Did you get that special organizing gene at birth?

I used to think that I did, but as my life has become increasingly busy, I am finding that I am not nearly as organized as I once thought I was. I am working on it. Keeping all the aspects of a coaching, training, or speaking business organized and running smoothly is difficult at best, especially if you don’t have your systems and procedures in place. Most people who have a goal of where they want their b…

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Is Your Email List Your Friend or Nemesis?

“You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what? Now, you sit down and plan out what you’re going to send to your list. The thing is, the money is in the list ONLY if you stay in contact with the list. If you send out random emails every few months or every few years (yikes!) chances are you’ll have several unsubscribe…

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List Engagement: What to Email

List Engagement: What to Mail

Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services but those of your JV and affiliate partners as well. That said, here’s the number one thing your readers are looking for: solutions to their problem. It’s ultimately why they’ve joined your list in the first place. Your opt-in incent…

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3 Things Your Business Needs to Continue Moving Forward During Tough Times

Through the years I have heard many business owners insist on doing tasks themselves instead of delegating to a team member. Because of this, entrepreneurs end up feeling overwhelmed with their to-do list. They never seem to find enough time to do everything on their list. This can lead to burnout which in turn can affect your health. Would your business survive if you broke a bone, got severely sick, or had to take time off to take care of a loved one? Most entrepreneurs, especially new entrepr…

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How Technology Promotes Healthy Lifestyle Choices

Health experts have over the past decade criticized technology as being bad for individual body wellness. This is hugely attributed to the sedentary lifestyle where folks spend more time sitting in front of a desk operating a computer with minimal movement at work. Despite such negative effects, there are also plenty of benefits for adopting the use of technology to our daily lifestyle. Today, software development enthusiasts in the field of apps and website design have a new story of how techno…

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